Blog
Business operations, AI insights, and practical guides for lean teams consolidating their SaaS stack.
Everyone is talking about 'AI agents for business.' Most of what you see is demos. I want to talk about what they actually do in production — the specific, boring, valuable work that used to take hours.
Your CRM has 40% of your contacts missing. The deals are 2 weeks out of date. And your pipeline is a wishlist, not a forecast. This isn't a CRM problem. It's a data entry problem.
I counted my tabs yesterday: 23. Gmail. Outlook. Notion. Shopify. Xero. Buffer. Slack. A CRM. Two spreadsheets. A Loom I forgot to watch. A contract I meant to sign. This is tab bankruptcy — and it costs more than you think.
When you sign up for most SaaS products, your data goes into a shared database. Your records are separated from other customers' records by a row in a table — usually a field called `tenant_id`. That's it. One misconfigured query and you're looking at someone else's data.
We were paying $1,400/month for HubSpot, Xero, Buffer, Shopify analytics, a shared inbox, and a spreadsheet that held our entire business together. Then we switched to ThorStack — and I want to be honest with you: the first thing I noticed wasn't the AI features. It was silence.
Business operations insights and practical guides. About once a month.
